Leadership Discoveries #33: When Intuition Stops Scaling with Julia Payne, Go-To-Market Strategist & Fractional CMO

What is Leadership Discoveries?

Leadership Discoveries™ explores how accomplished leaders exercise judgement, navigate complexity and create impact. Drawing on her experience as a senior executive, executive advisor and leadership scholar, I bring listeners inside candid conversations with CEOs, founders, board leaders and innovators. Together we explore the decisions, experiences and leadership thinking that shape organisations, careers and performance. Leadership Discoveries is available on Apple Podcasts, Spotify, and your favourite podcast platform.

Episode #33

For 20+ years, Julia Payne has helped founder-led B2B companies sharpen their market position, improve commercial performance, and build systems for sustainable growth. She’s worked with 500+ organisations as a Founder, CEO, Board Director, Advisor, and Fractional CMO/GTM Lead. Today, she helps ambitious B2B companies reduce founder dependence, strengthen go-to-market capability, and build commercial organisations that scale without relying on individual heroics. Hear why the founder’s intuition stops scaling, how to get functional roles to come together to support growth, how to keep the strategic view as a leader, the leadership lessons Julia has learned from her competitive sailing background, and her advice for founders as they scale up.

Here's a small sample of what you will hear in this episode:

  • What has Julia’s career taught her about leadership?

  • Why does a founder’s intuition stop scaling?

  • How do you get a founder to step back and consider all perspectives?

  • Have businesses lost strategic thinking these days?

  • What leadership lessons has Julia learned from her competitive sailing career?

Connect with Shirley at ShirleyKavanagh.com and on LinkedIn, and Julia at Julia-Payne.com and on LinkedIn.

Check out the episode and show notes below.


Show Notes

When Intuition Stops Scaling with Julia Payne, Go-To-Market Strategist & Fractional CMO

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Leadership Discoveries #34: Leading Yourself: The Skill That Travels with You

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Leadership Discoveries #32: Building What Matters as a Leader with Ben Beckley, CEO of RevHealth